The SCORESM Model
The SCORESM Model gives us a useful aid to gauging how well leaders present themselves.
Start by choosing someone you regularly see or are familiar with from business, your
community, politics, the media, etc. Then observe how they present themselves,
using the criteria below. See an example.
Use a scale of 1 (poor) to 10 (outstanding).
Name of Person You're Observing: ________________________________________
Speaker Style
_____ My first impression
_____ Personal appearance
_____ Took a moment to greet me (verbally or non-verbally)
_____ Established eye contact
_____ Used natural gestures
_____ Non-verbal expression (body language)
_____ Paced the presentation
_____ Used examples/stories
_____ Used appropriate vocabulary
_____ Had vocal variety
Commitment
_____ Connected to the information
_____ Prepared for the presentation
_____ Had a point of view/position
_____ Thoughtful
_____ Spoke from the heart
Organization
_____ There was a clear plan of material: beginning, middle, and end
_____ Framed key message with a strong opening statement
_____ Content points supported key message
_____ Logical
_____ Concluding remarks: summarized, clarified, set direction/action
Relevance
_____ Found the best way to present to the audience
_____ Increased understanding
_____ Provided value
_____ Meaningful
_____ Important
Engagement
_____ Aware of the audience
_____ Held my attention
_____ Tuned in to me
_____ Listened to verbal and non-verbal responses
_____ Adapted to the situation
Back to Leaders Notes
Go to Example
MMI Communication’s mission is to guide senior executives as they navigate the challenges and
complexities of their leadership journey. The company offers individual, face-to-face executive
coaching and additional resources that support and strengthen its clients’ leadership
capabilities. MMI clients become focused, credible leaders who articulate their vision, and
inspire and align their organizations to achieve lasting results. For more about MMI
Communication, visit www.mmicom.com or call 908.233.6265.
